SEM Training Program
Search Engine Marketing (SEM) is the all-encompassing term that relates to;
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC), Pay Per Action (PPA) and generally all online paid search
- Viral Marketing (Guerrilla, Link Building, Web 2.0, Social Media, etc.)
Most SEO training is just that, SEO training. The problem is that SEM is not just SEO, it is Marketing Management, and having comprehensive knowledge of all aspects of online marketing is essential to any company that operates online.
Not having this knowledge leads to many missed opportunities. Having this knowledge enables organisations to successfully trade online, even in a highly competitive marketplace.
Stickyeyes has been a leading resource for online marketing since 1997. They were one of the first UK companies to utilise PPC in the United States, and led the path to paid search in the US with GoTo.com, and we have been optimising websites even longer.
Stickyeyes Search Engine Marketing training is the most extensive training you can receive, combining novice and advanced SEO techniques into a quick, efficient 2-day and 3-day training programs led by a team of highly experienced professionals and one of the world’s leading Search Engine Managers.
1-day courses are available to top-level management and will educate Directors on the ins-and-outs of dealing with Agencies and running a team of professionals.
The techniques you learn are the most current, advanced, and up-to-date methods in the industry. You will learn techniques you will not find in any forum, conference or book because our instructors are the best-of-the-best, imported from all over the world insuring top quality training.
Our instructors don’t just teach, they manage SEO, PPC, and Affiliate campaigns every day for dozens of clients.
You will see first-hand how the search engine optimisation techniques that we teach, are being used and implemented. You will see first-hand real account managers doing real time advanced PPC bidding strategies on multi-million pound accounts, as well as small to medium accounts, ensuring you are fully trained to handle both.
Students will meet professional SEO’s, Programmers, Content Writers, Link Builders, IT personnel, and Report Builders up-close and personal doing their daily duties and providing you with their own ‘best tricks and tips’.
Students also have the opportunity to discuss their own companies Search Marketing needs with top-line professionals. Site evaluations are part of all packages.
Do not miss the opportunity to be trained by the best professionals in their fields, while interacting first-hand inside the day-to-day activities of a leader in UK Search Engine Marketing.
When you return to your company you will know what only the top 10% of the industry know, and receive ongoing support and updates via exclusive “insider” newsletters, as well as additional options for ongoing support.
1 - Day Agenda (MD’s and Company Head’s)
Online Marketing Strategies, Agency Issues and Company Operations
- Website Evaluation
- PPC Evaluation or PPC Overview and Setup
- SEO Agencies (Learn what to look for and what questions to ask)
- PPC Agencies (Learn what to look for and what questions to ask)
- Online Marketing Opportunities
- Affiliate Networks
- Cross-Selling
- E-Commerce and Online Shopping Portals (Implementation and Operations)
- Site Analytics and Uses
- Competitive Analysis
- Employee Issues
- Exclusive Q&A Session with the MD of Stickyeyes
2 - Day Agenda
Day 1
- Search Engine Optimisation & Marketing Strategies
- Google Optimisation
- SEO Tools and Techniques
- Keyword Research & Website Analysis
- Competitive Research
- Online Branding
- How to decrease Cart Abandonment
- European Internet Metrics
- Link Strategies – Methods and Techniques
- Analytical Data Analysis and Uses
- Return On Investment (ROI) Tracking
Day 2
- Website Structures and Architecture
- Longtail Training
- Social Networking
- Viral Marketing Online
- Guerrilla Marketing Online
- Press Releases and Syndication across the web
- Auditing for Click Fraud and Paid Advertising
- Email Marketing
3 - Day Agenda
Day 1 & 2 are the same as the 2 day agenda above. See Day 3 Below:
- Pay Per Click Marketing
- Yahoo - Overture
- MSN Live
- MIVA
- Understanding the Google Quality Score
- Keyword Selection
- Ad Creation
- PPC Monitoring and “tweaking”
- The Longtail Approach & Latent Semantic Indexing
- Bid Monitoring and Management
- Analytics Analysis and Applications
- Optimising PPC Landing Pages
- Improving Click Through Rates (CTR)
- Increasing Return On Investment (ROI)
- Differentiating between the different PPC Engines
- Click Fraud – How To Identify and Handle It
- Ongoing PPC Management Techniques
Who Should Attend?
The Stickyeyes training sessions are a bespoke design and concentrate on three separate levels of experience. This assures you the best possible training experience.
Top level managers and MD’s looking to increase their company’s visibility online, and needing the expertise to develop and manage a team, can learn in one day what would typically take several years to master. They will also receive bespoke training and recommendations for their current websites, as well as expert advice on dealing with SEO/PPC Agencies.
Middle Management, Project Managers and Company Head’s can learn specific operating procedures and top-line training on SEO and PPC management, handling clients, reporting and all of the ins-and-outs of the business. They also receive bespoke training and recommendations for their current websites.
Current or perspective employees can learn from the ground up, or get advanced training if they already have some skills.
SEO Professionals will learn all the new web 2.0 applications, viral marketing, paid search and many other marketing opportunities.
PPC Managers will learn advanced PPC strategies, as well as critical SEO information that will boost their current campaigns enormously.
Web Designers will gain valuable insight into the psychological aspect of End-Users and superior design skills, as well as add invaluable knowledge to their skill sets.
The SEO information all participants receive, along with the site evaluation, are alone worth the trip for anyone looking to improve their rankings, traffic and conversions.
Here are the packages that we offer;
Training at Our Location (Leeds, UK)
Search Engine Marketing (SEO, PPC, Affiliate and Viral)
| 1-day Crash Course for Management and Owners | £1195* |
| Add an Additional Student | £1895* |
| Add 2 Additional Students | £2595* |
Search Engine Marketing (SEO, Affiliate and Viral)
| 2-days including accommodation | £1495* |
| Add an Additional Student | £2195* |
| Add 2 Additional Students | £2895* |
Search Engine Marketing (Including the above + Advanced PPC)
| 3-days including accommodation | £1895* |
| Add an Additional Student | £2595* |
| Add 2 Additional Students | £3295* |
Search Engine Marketing (Bespoke Training for min 6 people)
| 3-days including accommodation | £995 per person* |
| Includes 1 full day of site evaluation and optimisation. | |
*Does not include VAT tax if applicable
Training at Your Location
Search Engine Marketing (SEO, PPC, Affiliate and Viral)
Price On Application
This form is for pre-registration. If you would like to be notified of the next available 1, 2 or 3 day session, please supply the following information and you will be among the first notified. Summer sessions are limited, and on a first-come-first-serve basis. You can call Stickyeyes at 0113 391 2929 or email us at training@stickyeyes.com
Speaker Biographies
Gary Beal
Online Marketing
Gary Beal is originally from the United States. Now living in the UK, he travels to conferences all over the world. Gary has “crossed the pond” to close the gap between the US and Europe in online marketing. Working as a freelance SEM Consultant from 1996 until 2006, Gary spoke and trained many US-based Search Managers at top agencies, companies and conferences. Most recently he spoke at the 2007 SES conference in London and Gaming and Affiliate Conferences around Europe.
Gary attended Ohio State University in the US and hold a Masters Degree in Biometrics and Mathematical Statistics. He has been instrumental in the development of many Search Engine Optimisation and Pay Per Click tools as an analyst and consultant.
He is well known in most of the top SEO/SEM/PPC forums (a.k.a. GaryTheScubaGuy), a staff writer for DevShed and SEOChat, and a Moderator at SEO Chat. He has worked for many years in lead aggregation for highly competitive industries such as Online Gaming, Banking and Finance, Insurance, Travel and Investments regularly speaks about doing business in these industries, as well as successfully doing business on the internet.
Stephen Lee
PPC, SEO, Reporting, Team Management, Operations Manager
Stephen’s interest in the internet and related technologies led him to study for a degree in Information Communication Management and he has been applying this knowledge to Stickyeyes client base for over 2 years.
Stephen is a key architect of the company’s management and reporting processes and this depth of understanding allows him and his team to create bespoke reports based on companies individual KPIs.
He is campaign manager of many of our key accounts and has worked on a wide variety of PPC, SEO and Email Marketing campaigns.
Torstein Langeland
PPC, SEO, Reporting, Team Management
Torstein Langeland comes from Norway and has been Key Account Strategist at Stickyeyes in Leeds, UK since 2005, working with major players in the UK gaming and finance markets. Through his time in Stickyeyes he has been instrumental in growing what started initially as small accounts into multi-million pound key accounts.
Torstein holds an MA International Business from Leeds Business School in addition to a BSc Marketing Management from Norway’s leading business school, the Norwegian School of Management (BI). Being a creative strategic thinker, Torstein has developed several analytical tools giving Stickyeyes a competitive edge in the search market.
With his background in business, Torstein has a unique skill of applying search marketing to the overall business needs and goals and see how search fits in with the big picture of each individual company. Also, being a natural speaker, he can communicate in a clear and understandable way.
Jonny Artis
SEO Specialist, Campaign Manager, Webmaster
Jonny Artis is a first class SEO specialist having spent several years in the field, creating, managing and implementing advanced search engine optimisation campaigns. With experience not only working with some of the UK’s largest organisations, Jonny has also spent time working on smaller, previously struggling campaigns and transforming them into highly successful online ventures, performing brilliantly even in some of the web’s most competitive markets.
Jonny is currently a Campaign Manager here at Stickyeyes. Since his arrival in the summer of 2006, many of the campaigns under his stewardship have seen almost exponential increases in key areas including organic search exposure, traffic figures and sales.
His talents are not restricted purely to search; Artis has been nominated for awards for his design skills and has a comprehensive understanding of the key factors of successful web sites; including information architecture, accessibility, usability and conversion. This combined with his rare aptitude for organic search marketing has thrust him to the very forefront of the online marketing industry.
